To celebrate diversity and inclusion during the 20th Pride London Parade, we crowdsourced the creation of a digital pride flag. Almost 60 people participated and the result is above. Word art created with tagxedo.com.

We had no idea how this would turn out! But we thought it would be pretty cool.

Here's how it works:

1. Text PRIDE to 226-270-0719
2. Follow the text prompts to provide your answer to the question "What does pride mean to you?" with a word or a phrase.
3. We'll combine all the responses (anonymously) and make a pride flag out of them.
4. We'll text you back with a link to the flag once it's created

The more people who participate, the better this will work. So please spread the word on Twitter, Facebook and by texting friends who might like to participate.